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Guess? – Treasure of the Marciano Family with Enduring Impressions of Branding
Guess? is a widely popular clothing line not only in its home country of United States but also all over the world. The company uses its distinctive question mark as an emblem, placed within a trademark inverted triangle. With all its laborious work, it is rising as a pivotal brand that is changing the panorama of clothing line within the country. Guess? has weathered some rough spots to attain its current standing in the market as one of the top players in the fashion industry. Also, known for quality, style, and attitude, the company continues to produce apparel that is highly valued and in demand worldwide.
Being a private-sector company, Guess? Inc has been changing its mix of stores. Guess? operates a noteworthy 1,640 stores worldwide. It directly operates more than 870 stores and concessions in the US, Canada, Europe, the Middle East, and Asia. Another 770 stores and concessions are run by licensees and distributors in the same markets. To get more bang from its brand, Guess? licenses its name for eye wear, footwear, jewelry, and watches.
Guess? Inc. Reports, Q3 Fiscal 2017 EPS of $0.11, Compared to EPS of $0.15 in Q3 Fiscal 2016. For Q3 Fiscal 2017 Revenues Increased 3% to $536 Million. Guess? Inc. reported financial results for its third quarter ended October 29, 2016. Total net revenue for the third quarter of fiscal 2017 increased 2.9% to $536.3 million, compared to $521.0 million in the prior-year quarter. In constant currency, net revenue also increased by 2.9%.
For the third quarter of fiscal 2017, the Company recorded net earnings of $9.1 million, a 26.8% decrease from $12.4 million for the third quarter of fiscal 2016. Diluted earnings per share decreased 26.7% to $0.11 for the third quarter of fiscal 2017, from $0.15 for the prior-year quarter. The Company estimates that currencies did not have a meaningful impact on diluted earnings per share in the third quarter of fiscal 2017.
Guess? Inc. (NYSE: GES) is a member of the Russell 3000, giving it special status as one of the largest 3000 companies on the U.S. stock markets. They also look forward to the fiscal year 2018 with tremendous anticipation and excitement.”
How it originated?
The Marciano brothers were raised in the south of France, a region that cultivated a passionate understanding of French design and the essence of style. Combining a love of the American West with a European sensibility they created GUESS?, Inc. During the 1970s, clothing design had little or no direction. People felt denim was dated and jeans were hardly considered a fashion statement. The Marciano brothers would change that forever. Their designs were timeless, sensuous, strong and chic. The Guess? approach was fresh and set the standard for the future of denim.
How it works?
Guess? sold it’s very first pair of jeans to Blooming dale’s department store. Since then, Guess? has grown, becoming one of the today’s most identified and prominent apparel brands in the world. The continued dedication and commitment of their employees are the driving force of Guess? Inc(GES). Their talented professionals focus on leading the company with their vision of success. Guess? is seeking eager, passionate individuals to uphold their commitment to the spirit of the Guess? the family of brands including GUESS, Marciano, GUESS Factory, and G by GUESS. It also holds expertise in the manufacturing of flattering designer jeans.
The company manufactures trendy, upscale apparel and accessories for men, women, and children under brands GUESS, GUESS Kids, Baby GUESS, and GUESS by MARCIANO, among others. Its trademark sexy ads, featuring the likes of Claudia Schiffer, are designed in-house. Guess? is one of the most popular brands and major players in the current era of the fashion industry. As it progresses into the 21st century, GUESS? continues to challenge its already high standards to remain a driving artistic force in the world of fashion.
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