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About JC
Penney:
J. C. Penney Company, Inc. (NYSE: JCP) is a chain of Americanmid-range
department
storesbased in Plano,
Texas, a suburb north of
Dallas. The company operates 1,107
department stores in all 50 U.S.
states [2] and Puerto
Rico.[3]
JCPenney also operates catalog sales merchant offices nationwide in many small
markets.
Most JCPenney stores are located in suburban shopping
malls. Previously, most stores were located
in downtown areas. As shopping malls became more popular in the latter half of the 20th century, JCPenney
followed the trend by relocating its stores to anchor the malls. In more recent years, the chain has continued
to follow consumer traffic, echoing the retailing trend of opening some standalone stores, including some next
door to competitors. Certain stores are located in power centers and can be considered big-box
stores. The company has been an Internet
retailer since 1998. It has streamlined its catalog and distribution while undergoing renovation improvements at
store level.
In addition to selling conventional merchandise, JCPenney
stores often house several leased departments such as Sephora, Optical, Portrait
Studiosand Jewelry & Watch
repair. JCPenney also features discount outlet
stores. Some of these were converted from regular JCPenney stores.
In 2007, JCPenney launched the Ambrielle lingerie label, and it
became their largest private brand launched in JCPenney history.[8] JCPenney also
re-introduced cosmetics with the opening of Sephora"stores-within-a-store" inside
some JCPenney locations. Beginning in 2007 the store slogan changed from "It's All Inside" to "Every Day Matters";
the new slogan and associated ad campaign was launched in television commercials during
the 79th
Academy Awardsin late February
2007.
After JCPenney sold off Eckerdin
2004, the
locations that continued to operate as Eckerd(some locations in the Southern
U.S.were sold to CVS
Corporation) still had JCPenney Catalog
Centers inside the stores (which was a carryover from locations that were once Thrift Drug) and also continued to accept JCPenney credit cards. After Rite Aidfinalized its acquisition of Eckerd in 2007, the Catalog Centers inside the soon-to-be-converted Eckerd
stores permanently closed, although as a result of the acquisition, Rite Aid now accepts JCPenney credit cards,
even at Rite Aid locations that existed before the takeover of Eckerd.
In November 2007, the company launched a new public website,
JCPenneyBrands.com, which covers the company's private and exclusive brands, and their branding strategy, with a
preview of an upcoming product line. In February 2008, the company launched the "American Living" brand, as developed by Ralph
Lauren, across several product lines, including
Men's, Women's, and Children's Apparel and Shoes, Intimate Apparel, and Home. The launch, which was accompanied by
an ad campaign during the 2008 Academy Awards, was the company's largest private brand
launch.[9] American Living for
infant apparel was launched in July 2008. In the summer of 2008, JCPenney also added a new brand to its home
collection, "Linden Street." The Linden Street brand features a contemporary lifestyle collection of furniture,
domestics, and home decor. Linden Street is sold exclusively in JCPenney stores and through their website. Other
new exclusive brands for junior's and young men's were launched in the summer of 2008, including Le Tigre,
Decree, and Fabulosity, a junior line of clothing by Kimora Lee Simmons.
In June 2008, an ad called "Speed Dressing" emerged ending with
the JCPenney logo and slogan "Every Day Matters". The ad won a prize at the Cannes Lions International Advertising
Festival. The ad was criticized for
seeming to promote teen sex. JCPenney denied that the ad was theirs and their advertising
agency Saatchi
& Saatchi reported that it had
been created by a third party vendor. It was entered in the competition by Epoch Films, who declined to
comment.[10][11] Marketing
expert John
Tantillo advised that the company
distance itself from the commercial and also shed the publicity it engendered.[12]
In July 2009, new additions were made to the JCPenney young
men's department, including an expansion of their private brand Decree (previously exclusively a juniors clothing
line) and the introduction of more skate/surf-oriented clothing, including Rusty, RS by Ryan Sheckler, and 3rd
Rail. In August 2009, Albert
Gonzalez's defense lawyer announced that
JCPenney was a victim of the computer
hacker, although JCPenney stated that no
customers' credit card information had been stolen.[13] In September 2010,
JCPenney had joined Facebook to help promote their "Care, Share, Win" campaign. Since 1999, JCPenney has donated
$100 million to after school care. Fans of JCPenney on Facebook can help decide which school will receive the
next million dollars.
On January 24, 2011, J. C. Penney announced it will exit the
catalog business and close all 19 of its catalog outlet stores.[14] An additional seven
stores, two call center facilities, and one customer decorating facility will also be
closed.[14]
On February 12, 2011, The New York
Timesexposed the use of link schemes,
i.e. Spamdexing, to promote the JCPenney
web site in Google search results[15]. JCPenney denied
involvement, but fired its search engine consulting firm, SearchDex [16].
JC
Penney Properties For Sale Across
the United States :
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