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A unit of fast-food behemoth YUM! A brand, Taco Bell, is the #1 Mexican fast-food chain in the US, with about 7,000 locations. The restaurants feature a wide range of Mexican-style menu items including tacos, burritos, gordita, quesadillas, and nachos. Taco Bell units can be found operating as free-standing units and as quick-service kiosks in such places as shopping malls and airports. Taco Bell also has 350 international locations in more than 20 countries. More than 20% of the restaurants are company-operated. Parent YUM! A brand, the world’s #1 fast-food company, also operates KFC and Pizza Hut.Taco Bell- A Great Meal for Super Bowl or Week Night
When it comes to Mexican fast-food chains, no others come close to challenging Taco Bell’s American dominance. Del Taco, for instance, has only about 550 U.S. restaurants. The serious rivals populate the fast-casual end of the Mexican spectrum: Chipotle has 1,572 locations in the U.S., and Qdoba has about 600.
What’s more, the average Taco Bell store has higher annual sales ($1.3 million) than the average KFC ($957,000) or Pizza Hut ($883,000). Moreover, operational efficiencies including lower food, labor, and real estate costs of lift Taco Bell’s restaurant (a measure of profit divided by sales) increased to 20 percent, which was higher than either Pizza Hut or KFC. Yum’s average restaurant margin in the U.S. is 16.9 percent. The annual revenue of taco bell for 2015 is 1.988 billion USD.
Yum! Brands Inc., the owner of the KFC and Pizza Hut dining chains, posted the first-quarter profit that topped analysts’ estimates as new menu items helped Taco Bell’s domestic sales. Net income fell 26 percent to $337 million, or 72 cents a share, from $458 million, or 96 cents, a year earlier, the Louisville, the Kentucky-based company said yesterday in a statement. Excluding certain items, profit was 70 cents a share. Analysts estimated 60 cents, the average of 25 projections compiled by Bloomberg. Chief Executive Officer David Novak is trying to lure U.S. consumers with new food at Taco Bell as the company’s China business struggles to recover from concerns about chicken quality. Sales at U.S. stores open at least 12 months rose 2 percent in the quarter. Analysts projected a 1.9 percent gain, the average of 22 estimates from Consensus Metrix. U.S. comparable-store sales for Taco Bell climbed 6 percent.
How it originated?
Taco Bell is named after its founder Glen Bell, without whose efforts, the company would not have been such a popular fast food chain. The story of Taco Bell begins with, of course, Glen Bell, and a hot dog stand called Bell’s Drive-In that he opened in San Bernardino, California in 1946, at age 23. Four years later he opened a hamburger stand called Bell’s Hamburgers and Hot Dogs in a Latino neighborhood in San Bernardino and noticed that a Mexican restaurant across the street called Mitla Cafe attracted long lines for its hard-shelled tacos.
Over the next two years, Bell dined there frequently, attempting to reverse-engineer the hard-shell taco recipe. Eventually, he became good enough friends with the owners that they showed him how they were made. By early 1952, he had opened up a taco stand of his own, which he dubbed Taco-Tia. The restaurant took off, and over the next few years, Bell bought several more taco stands, including four called El Taco. In 1962, he sold off his existing restaurants and opened the very first Taco Bell in Downey, California with a franchise plan. Within two years, he sold his first franchise, and by 1967 100 Taco Bells was in business.
How does it work?
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., it serves a variety of Tex-Mex foods, including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of “value menu” items. Taco Bell serves more than 2 billion customers each year in 7,000 restaurants, more than 80 percent of which are owned and operated by independent franchisees and licensees.
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