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Domino’s Pizza – Leading Pizza Chain Reports Rapid Sales Growth
Domino’s Pizza Inc. is the leading American restaurant chain headquartered in Michigan, United States. Founded in the year 1960, Domino’s has expanded its reach to 81 nations, makes way to become the second largest pizza chain, following Pizza Hut. The menu of the pizza restaurant varies according to region. In the United States, the current menu features a lot of Italian-American side dishes and entrees.
With traditional specialty, Pizza is the main focus and custom pizzas are offered in different toppings and crust styles. In the year 2011, artisan-style pizzas were launched by Domino’s. Some other entrees are Bread Bowls, Pasta, and Oven baked Sandwiches. Menu also includes breadsticks, chicken side dishes and desserts, and beverages.
Domino’s Pizza Inc. is currently expanding with new technologies and more restaurants along with increasing revenue on its core values with which it was founded in the year 1960 – Pizza must be easy to make and deliver. In August 2016, the Ann Arbor giant launched its 13000th store in Auburn, Wash. Domino’s is operated in over 80 countries with global retail outlet sales worth $9.9 billion in the year 2015 and expecting $10 billion this year. The growth has helped the profitability of Domino’s Pizza franchisee.
The net income of the company rose 7% to $49.3 million in second quarter of 2016, ended in the month of June, from same quarter last year. The net income of the company for 2015 rose 19% to $192.8 million with Domino’s Pizza investment property. The Zacks Investment Research reported 98% of second quarter earnings, which topped the estimated 93% by Wall Street analyst. According to NASDAQ, the stock of the company raised up to $163.7 this year.
In the year 1960, Tom Monaghan, along with his brother James acquired a small pizza store in DomiNick’s in Ypsilanti, Michigan. It secured the deal with down payment of $500 and borrowed around $900 for the corporate store. They planned to schedule their working hours separately but James was not ready to quit his full time job as a postman to meet the needs of new business. James traded his half business within 8 months for Volkswagen Beetle to Tom that they used pizza deliveries.
By the year 1965, Tom opened to more pizzerias and has three locations in same area. Monaghan was looking forwards to share same branding with the stores but original owner was not ready for them to use his DomiNick’s name. One day, an employee suggested a new name “Domino’s” after returning from pizza delivery. Immediately, Monaghan caught up the idea and officially titled it as Domino’s Pizza, Inc. Domino’s launched its first store in Winnipeg, Manitoba, Canada outside US on May 1983. The company had seen such a rapid growth that it also opened its 1000th store the same year.
Originally, the logo had 3 dots, which represent 3 stores operating in 1965. Monaghan added another dot when they add a new store. Since Domino’s has seen rapid growth, the idea faded away quickly. It opened its first Domino’s Pizza property in the year 1967 and the company expanded to whopping 200 stores in 1978.
Domino’s Pizza Real Estate
Currently Domino’s Pizza has 74 locations internationally. The stores are opened in 5701 cities across the world (2800 in the US alone and 2900 in rest of the countries). Around 11000 stores have been opened worldwide in first quarter of 2014, with 1010 in India, 4986 in the US, and 774 in the UK. The company has Master Domino’s Pizza franchise agreements with at least one company in each country.
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