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McDonald’s is the largest fast food and hamburger restaurant chains, serving up to 68 million buyers every day in 119 nations across 36000 retail outlets. Founded in the year 1940 in the United States, the company was started as a small barbecue restaurant operated by Maurice and Richard McDonald. They reorganized their business in 1948 as a hamburger stand in the principles of production line. Ray Kroc, a businessman joined the company in 1955 as a McDonalds Corp corporate franchisee and acquired the chain from McDonald brothers and enhanced its growth worldwide.McDonalds Corp – Largest Fast Food Chain in the World
McDonald’s Corp Current Status
American fast food company, McDonald’s faced the most challenging periods past year, with several financial and operational headwinds affecting the financial performance of the company across the year. Despite the Golden Arches expansion in fast food market with up to 17% market share, the company has been enjoying huge growth over the past couple of years. According to Forbes, McDonald’s Corp has reported around 2% of average growth in revenues over the past couple of years, despite huge decline in store sales.
In 1940, two brothers Maurice and Richard McDonald started a restaurant business in San Bernardino, California. In 1948, they introduced the “Speedee Service System” which further promoted the core philosophies of fast food restaurant that had been put into practice already by the White Castle hamburger around 2 decades earlier. In March 1953, the first McDonald’s was opened in Phoenix, Arizona. Speedee was a McDonald’s mascot with a chef hat over the top of hamburger shaped head. By 1967, Ronald McDonald eventually replaced Speedee when it first filed a trademark on a man like a clown with puffed off costume legs.
On May 4, 1961, US trademark was first filed by McDonald’s on “McDonald’s” with “Drive-In Restaurant Services”, which keeps to be renewed by the end of December 2009. The same year, company also filed a trademark of the logo on double-arched overlapping “M” symbol. The company literally exudes globalization having reach in several international markets and spreading the American way of life.
Today, McDonald’s restaurants are operating in around 118 territories and countries across the world and serving over 68 million customers daily. McDonald’s is operating over 36,615 restaurants across the world, having the staff of over 420,000 employees. Currently, it has over 6056 locations owned by company and over 30,559 McDonalds Corp corporate franchisee locations, out of which 21,456 locations are operated as conventional McDonalds Corp Properties, 5742 are licensed to developmental franchises and 3361 as foreign McDonalds Corp Investment property.
The headquarters complex, McDonald’s Plaza lies in Oak Brook, Illinois. It is located on the site of stabling area and former headquarters of Paul Butler, Oak Brook founder. On June 2016, the company has planned to move the global headquarters to West Loop in Chicago.
How it operates?
McDonald’s restaurant can be operated by either affiliate, McDonalds Corp corporate lease or corporation itself. The revenues of McDonald’s Corp come from the royalties, rent and fees incurred by franchisees along with sales in restaurants operated by the company. In the year 2012, the company witnessed over $27.5 billion of annual revenues and $5.5 billion of profits. According to a BBC report in 2012, McDonald’s is the second largest private employer in the world – behind Walmart (1.9 million people), 1.5 million of those who work for franchises.
McDonald’s offers cheeseburgers, hamburgers, French fries, chicken items, breakfast items, shakes, soft drinks, and desserts. When responding to the obesity trends in the western countries and facing criticism over the health guidelines, the company changed its menu and added healthier alternatives like wraps, salads and fruit.
McDonald Properties For Sale Across the United States :
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